Market Readiness Awareness (MRA)

Companies looking to market products and services overseas can defray up to 70% of third-party costs through the MRA grant.

Companies can apply for financial assistance for pre-determined activities focused on overseas market set-ups, identification of overseas business partners and overseas market promotion.

  • 70% of the eligible cost for activities listed below, capped at S$20,000 per company per fiscal year
  • Maximum of two applications per fiscal year, starting on 1 April and ending on 31 March the following year
  • Limited to one activity (e.g. market entry, or participation in a trade fair) per application

 

OVERSEAS MARKET SET-UP

Supportable Activities Deliverables
Market Entry Advisory, legal and documentation expenses relating to:

  • Name Search
  • Intellectual Property (IP) search and application
  • Filing and registration for sales/representative offices or equity entity
  • Implementation of recommended tax structures
  • Import and export licenses
  • Drafting of franchising, licensing, agency, distributorship and joint venture agreements
    (limited to only the first set of such agreements)
Proof of completion includes but is not limited to:

  • Relevant filing documents submitted to authorities
  • Copies of certificates, permits and licenses obtained
Business Matching Third-party costs incurred to identify potential business partners and/or customers (B2B) including the following:

  • Licensees/franchisees
  • Agents and distributors
  • Joint venture partners
Detailed report on the profile of the potential customers/ partners for the company in the selected market and business matching outcomes

 

OVERSEAS MARKET PROMOTION

Supportable Activities Deliverables
Overseas marketing and PR activities Third-party costs incurred for:

  • Marketing and PR activities including launch of in-store promotions, road shows, pop-up store executed via an appointed Marketing and/or PR agency
  • at overseas business/ trade conferences
Proof of completion should include but not be limited to the following:

  • Event write-up attached with corresponding materials such as photographs and publicity materials
  • Invoices/ receipts/ bank statements for payment made to third party vendor as proof of payment for the costs incurred
Participation in overseas trade fairs NOT supported under International Marketing Activities Programme (iMAP) Third-party cost incurred for:

  • Space rental
    (capped at 36 square metres)
  • Booth design and construction
    (capped at 36 square metres)
Proof of completion should include but is not limited to the following:

  • Event write-up attached with corresponding materials such as exhibitor listing, photographs and publicity materials
  • Invoices/ receipts/ bank statements for payment made to third-party vendor as proof of payment for the costs incurred

 

All Singapore-based small and medium enterprises (SMEs) that have:

  • Global HQ anchored in Singapore
  • Annual turnover of less than S$100 million per annum based on the most recent audited report
  • Learning
  • Information
  • Financial Assistance – This is the main area you’re interested in since it’s the one where the money comes in. This chapter covers several types of expenses for companies seeking to develop new branches abroad. They receive financing, taxation rebates, and cost coverage for industry-related events.

Grant Enquiries

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